Through The Line
We bring together all different forms to develop integrated campaigns that suit your needs
Our Philosophy
At Through The Line, we believe in breaking down the barriers between traditional and digital marketing. We integrate Above-the-Line (mass media), Below-the-Line (direct marketing), and Through-the-Line (integrated) approaches to create holistic campaigns that resonate across all touchpoints.
Integrated Services
Above The Line
Mass media advertising including TV, radio, print, and outdoor campaigns for broad reach and brand building
Below The Line
Direct marketing, promotions, events, and targeted campaigns for measurable engagement
Through The Line
Seamless integration of ATL & BTL strategies with digital for cohesive brand experiences
Digital Integration
Connecting traditional campaigns with digital touchpoints for enhanced engagement
Our Integrated Approach
Strategy Integration
Aligning ATL, BTL, and digital strategies into a cohesive marketing plan
Channel Synchronization
Coordinating messaging across all touchpoints for consistent brand experience
Data-Driven Insights
Using analytics to optimize campaign performance across all channels
Performance Measurement
Tracking ROI across integrated campaigns with unified metrics
